I played a key role in launching Comcast NBCUniversal’s The Farm accelerator in Atlanta. From the very beginning, I helped design the physical space, including a hardware lab, classroom, and event space. I was also involved in shaping the visual identity across digital and print, working closely with NBC video teams to produce compelling content. Our goal was to ensure that every visual and narrative element aligned with The Farm’s story. Through video, print, and live events, I brought The Farm’s entrepreneurial journey to life and helped evolve it into what would be Comcast SportsTech.